Articles

The following are examples of research, journalism and creative writing produced by gregor morrison. Theycontains a mix of styles dependent on the final audience, but demonstrates our broad range of output.

Measuring value, not just hits | Nov 2003 But what drives web spending, and where will investment reap the greatest rewards ? Without a way of measuring successes, and failures, there is no way of knowing if you money is well spent or poorly invested. This article, originally featured in Content Focus magazine outlines a holistic approach to metrics.

Developing a search strategy | Mar 2003 A coherent search strategy should underpin any major website development irrespective of internal or external audiences. This article, originally featured in Knowledge Management magazine deals with the essential components of a good search strategy

Why MMS will fail | May 2002 Mobile Telcos are dependent on MMS and MMS-type services to increase ARPUs and lead them out of the dark days of 2002/3. But MMS is born of marketing meetings rather then end user requirement and will not provide significant revenue until after 2005 if at all.

Consolidating Intranet systems | April 2002 Originally published in Content Focus magazine, this article showcases some of the methodology used in the Cable & Wireless global intranet project which consolidated 12 regional sites into a single global instance.

Cakewalk WebSite Strategy | Feb 2001 A client review of the website www.cakewalk.com and the online strategy of music software sales.

Is Dot Com Dead? | Dec 2000 From the original GregorMorrison weblogs, comment on the change of business model from dot com over exuberance to traditional ROI models.